{"id":110,"date":"2024-08-15T14:06:08","date_gmt":"2024-08-15T14:06:08","guid":{"rendered":"https:\/\/naylawp.pethemes.com\/?post_type=portfolio&p=110"},"modified":"2025-12-16T09:58:22","modified_gmt":"2025-12-16T09:58:22","slug":"blanam","status":"publish","type":"portfolio","link":"https:\/\/www.casianna.com\/index.php\/portfolio\/blanam\/","title":{"rendered":"BLANAM"},"content":{"rendered":"

\n hiddenvalley.com \u2014
\nConnecting a community of
\nranch lovers through craveable
\ndigital experiences.\n <\/p>\n

\n DIGITAL STRATEGY
\n
VISUAL LANGUAGE
\n
CONTENT DIRECTION
\n
WEBSITE DESIGN
\n
INTERACTIVE STYLE GUIDE <\/p>\n


\n Visit Website<\/a>
\n<\/p>\n

\n The project began with an in-depth exploration of the brand\u2019s DNA, aiming to build a strong, coherent identity aligned with its distinctive aesthetic. <\/p>\n

\n A conceptual territory was defined, blending timeless elegance, understated power, and contemporary femininity forming the foundation for the entire visual and narrative ecosystem. <\/p>\n


\n
\n
\n
\n <\/p>\n

\n “The Electro team thoroughly enjoyed the partnership and collaboration with the BASIC team. From the beginning they felt like an extension of our team and trusted partners. They quickly absorbed all of the onboarding documentation, asked smart questions, and felt like they were right up to speed with the rest of us in no time.” <\/p>\n

\n \u2013 Brock Weaver
\n
Group Project Manager <\/p>\n

<\/p>\n

\n Relationship <\/p>\n

\n\u2013 Spectrum is a website redesign project that aimed to elevate the user experience and improve brand identity for a tech company. Our team worked closely with the client to understand their target audience, brand values, and business goals in order to create a modern and visually appealing design that would capture the attention of potential customers.\n <\/p>\n


\n
\n <\/p>\n

\n Content Strategy <\/p>\n

\n \u2013 The delicate balance between purpose and product truly came to life throughout our overall content strategy for this redesign. We set out to create a central system that could not only serve as a shopping platform, but a brand initiative as well. In doing so, we were able to weave Patagonia\u2019s passion and purpose right into each product story, and keep consumers engaged in the brand, even if they were just looking to shop. <\/p>\n


\n
\n
\n
\n
\n <\/p>\n

\n Intersecting strategy with design <\/p>\n

\n Through in-depth strategic discovery and integrating our findings into the design process, BLVR told the story of who Rushing really was. We conveyed the most authentic brand elements to clearly represent Rushing in each design feature possible. By entirely recreating their logo and establishing a fresh color palette, we brought new energy into Rushing. We laced their passionate strategy into every avenue of the elevated brand identity to reestablish Rushing as the truest version that they could be. <\/p>\n


\n
\n
\n
\n Project
\n Honors
\n Year<\/p>\n